Tips Me-MARKETING-kan BLOG (Blog Marketing & Management)

Banyak blog yang dibuat setiap harinya baik yang free maupun yang berbayar, namun banyak blog hanya dibuat saja tetapi tidak diupdate atau dimaintain. Beberapa perusahaan maupun personal lebih memilih menyewa BLOG CONSULTANT agar web blognya lebih terupdate.

Beberapa tips yang saya ambil dari toprankblog.com agar blog perusahaan atau personal lebih termanage dengan baik.
Berikut tipsnya:

1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!

2. Obtain and install customizable blog software - WordPress and Moveable Type are my favorites.

3. Customize blog look and feel templates - aka design.

4. Research keywords and develop a glossary - Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.

5. Optimize the blog: Template optimization - RSS subscription options, social bookmark links, HTML code, -Unique title tags, URLs, Sitemap ; Add helper plugins specific to WordPress or MT ; Create keyword rich categories (reference your keyword glossary)

6. Enable automatic trackback and ping functionality.

7. Create Feedburner Pro account and enable feed tracking.

8. Setup a Google account for Sitemap, validate and prep for future submission.

9. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.

10. Format archived posts, related posts.

11. Enable statistics for tracking - Google Analytics, ClickTracks.

12. Submit RSS feed and Blog URL to prominent RSS and Blog directories / search engines.

13. Engage in an ongoing link building campaign.

14. If podcast or video content are available, submit to Podcast and Vlog directories.

15. Submit blog url to paid directories with categories for blogs - Yahoo, BOTW, bCentral, WOW, JoeAnt.

16. Optimize and distribute a press release announcing blog.

17. Request feedback or reviews of your blog in relevant forums, discussion threads. If you have a resourceful post that will help others, point to it.

18. Research and comment on relevant industry related blogs and blogs with significant centers of influence.

19. Post regularly. If it’s a news oriented blog, 3-5 times per day. If it’s an authoritative blog, 3-5 times per week, but each post must be unique and high value.

20. Monitor inbound links, traffic, comments and mentions of your blog - Google Alerts, Technorati, Blogpulse, Yahoo News, Ask Blogs and Feeds.

21. Always respond to comments on your blog and when you detect a mention of your blog on another blog, thank that blogger in the comments of the post.

22. Make contact with related bloggers on AND offline if possible.

23. When making blog posts always cite the source with a link and don’t be afraid to mention popular bloggers by name. Use keywords in the blog post title, in the body of the post and use anchor text when you link to previous posts you’ve made.

24. Use social networking services, forums and discussion threads to connect with other bloggers. If they like your stuff, they will link to you.

25. Remember when web sites were a new concept and the sage advice to print your web address everywhere you print your phone number? The same advice applies for your blog.

26. If your blog’s goal is to promote you as an authority, interview other prominent bloggers in your industry. Your own credibility will improve by association.

27. Build out your online networks through services such as MyBlogLog, Twitter and Facebook and leverage them to promote particularly useful content on your blog.

28. Once your blog has 1000 or more subscribers, show your Feedburner badge

29. Host images with Flickr making sure to include an anchor text link in the image description back to the post where the image is used.

30. Use your blog to gain press/media credentials at relevant industry conferences and use the event to create content, connections and increase your knowledge.

Mahadaya
Pembelajar Dunia Maya
www.mulaibisnis.com

How to Start a Blog and Make Money from Blog ?

Belum lama saya bertemu dengan teman kuliah saya, dia bertanya tentang bisnis internet atau intenet marketing. Dia bertanya tentang bagaimana sih cara membuat website kita bisa menghasilkan. Saat itu, saya coba menjelaskan dengan singkat saja.


Lalu ketika saya sedang browsing ke salah satu website tentang internet marketing, ada artikel menarik yang menurut saya bisa menjadi pembelajaran bagi kita yang benar-benar ingin terjun di dunia internet bisnis.


So...silakan baca artikel di bawah ini oke!

If you are new to the internet and wondering what an earth this blogging craze is all about, or if you already have your own website and you're wondering why everyone keeps advising you to start your own blog, read on. I'm going to explain to you what a blog is, why you need one, how to set it up, promote it and of course, make money from it.

Blog is short for "web log" and is similar to an online diary or journal. The craze of blogging began in the very late 1990s and has started to become more and more popular over the last couple of years. Almost everyone seems to have a blog these days, from CEOs of large companies to webmasters, from world travelers to teenagers. Even my Dad has his own blog now! A blog allows you to communicate informally with people via an online journal, but it's more personal and unstructured than a website and easier and cheaper to set up than a website.

If you have your own website, but haven't yet started a blog you can easily start one using a free service such as Blogger or WordPress. Try to post to your blog at least once or twice a week on topics related to your website. Blogging will help your search engine rankings and open up the communication channels between you and your visitors or customers, encouraging them to interact with you and give them a reason to return to your site in future.

There are many ways to make money from your blog, but here are a few ideas to get you started:

• Google Adsense - this is free to join and easy to set up. The ads will match the content of your blog and you will get paid every time a visitor clicks on an ad.

• Affiliate Programs - sign up for affiliate programs related to the topic of your blog and display links to related products on your blog. Clickbank, Trade Doubler and Commission Junction are good places to start, or do a Google search for "affiliate program" + the topic of your blog to find more affiliate programs. Whenever someone clicks through your affiliate link and buys a product, you will receive a commission. If you are knowledgeable about your topic you could also write product reviews to help increase your affiliate sales.

• Sell Advertising Space - if you have a popular blog you can charge people to advertise on your blog. This could be in the form of a text link, a banner or a graphic.

• Submitting your blog to blog directories - just search for "blog directories" in Google

• Asking other bloggers to exchange links with you - you put a link on your blog in exchange for a link from their blog.

• Writing an article related to the topic of your blog and posting it to article directories. Remember to include an author's resource box with a link to your blog.

• Pinging blog ping services every time you make a new post - pingomatic.com and pingoat.com are two sites you can use to do this.

• Participating in forums related to the topic of your blog. Put a link to your blog in your forum signature.

Finally, once you have your blog monetized and you have started promoting it don't forget to post regularly. The most important aspect of every successful blog is frequent posting, so be sure not to let the virtual dust gather over your blog!

Mahadaya
Pembelajar Dunia Maya
www.mulaibisnis.com

Social Networking (like : Friendster, MySpace, LinkedIn, etc.) Is A Great Marketing Media ?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?

I've been watching social networking for some time now. In fact I'm a member of various social networking sites including MySpace and LinkedIn just to name two. I joined partly because I wanted to see what they were, but more importantly to see what impact social networking would have on SEM in the coming years. I've been a member of various services for some time and the reach these sites have is incredible.

For example, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.

Imagine that - I'm only a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I could provide to them. Through my connections and their connections, I'm connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing opportunities are there for Social Networking?

Well, let's look at MySpace.

MySpace is one of the top sites on the Web today. It racked up 9.4 billion page-views in August 2005 (more than Google) and new users are signing up at a mind-boggling rate of 3.5 million a month. MySpace is typical of where today's 18-30 year old goes to manage their digital life. It allows users to post photos of themselves and their friends, create a blog, list their favorite bands, view and share videos, suggest things to do and lists a set of people they consider friends. It is on this "Friends List" where most of the opportunities lie.

All thirty million plus users of MySpace have a friend's page that lists people that person considers their friend. This is a list of people that they are interested in talking to and about, as well as hearing from on a regular basis. Once you add someone as your friend they can send you emails, comment on your photos, read your blogs, as well as leave messages that you can then share with others. This is an opportunity for instant feedback about you.

The ability to add friends to your page is key for marketing to MySpace users. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, "This generation is growing up without having ever watched programmed media." "They don't think in terms of the album, and they don't think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and of course MySpace."

You can see how this could grow.

Let's say you create a MySpace account to talk about your product or service. You blog about it and search for others that may share your interests. You then invite them to be your friend. When they become a friend you start your "soft sell" pitching your product to them. As they grow to appreciate it, they start blogging and sharing it. Soon hundreds or even thousand of people are talking about you and your product or service.

Don't think this will work?

Let me give you some examples. There are many bands who have gotten their start on MySpace. Simply by hosting some of their music online and blogging about themselves they developed a following. Soon they had record deals and contracts lined up.

Of course to use services like MySpace you need to have something this target market needs. If you don't then you probably shouldn't put too much effort into MySpace.

But that doesn't mean other social networking opportunities should be overlooked. As I mentioned above, LinkedIn is more of a professional introduction service. If your product or service fits here then by all means explore it further.

And there are others as well. Services such as Yahoo!s MyWeb, Flickr, del.icio.us and more.

So if you've ever wondered what other online opportunities could be out there, consider social networking. It could be the next great online marketing channel.

So.... Kembali lagi ke kitanya, mau digunakan untuk apa Sosial Networking yang kita miliki, mau untuk sekedar profil, numpang tenar atau bisa dijadikan bisnis??

Mahadaya
Pembelajar Dunia Maya
www.mulaibisnis.com