Kemaren aku, jalan-jalan blog (blogwalking) ke Entrepreneur.com, sambil baca-baca saya menemukan sebuah artikel tentang blog yang menarik, ya udah tanpa pikir panjang lebar langsung tak COPY PASTE aja (inget asal usulnya jangan lupa dicantumin juga), selamat membaca oke!
Millions of blogs are created every day, and they offer many ways to promote your business.
Be forewarned, however: Getting publicity in blogs is very different than getting publicity in traditional media.
In traditional media, a story is portrayed objectively. In the blogging world, the blog owner writes blog entries that reflect his or her personal opinions and outlook. So, a pitch for a blog is totally different than one for traditional media. Bloggers don't even like the word "pitch."
The first step in getting publicity in blogs is to read them and study them, just as you would do if you were interested in getting publicity in traditional media.
If you're not sure which ones to read, you can always check out the top 100 blogs at Technorati.com. Many of the blogs are technology-related. There are also some top business and consumer blogs.
Once you've studied them, you'll likely be eager to promote your own business through blogs. Since traditional pitches don't work in the blogging world, here are some ways to promote your business in the blogosphere:
Create your own blog. This will enable you to create an additional online presence and make you visible to other bloggers. To start, you can get a free, hosted blog at Wordpress.com. Make sure you have a link to your website.
At the minimum, here are the Top 5 things every blog needs, from Neil Patel of ACS: The next step is to comment on other blogs. Blogging is about creating and joining conversations, and that includes reading what others in your industry are saying and joining the discussion. While it takes time, it's free. When you comment, you can include your name and URL, which will also create a link and traffic to your site. After you do this for a while, you may be inspired to write a guest post on someone else's blog. This gives you and your business even more exposure, as your name, URL and often your picture will be included in the post. Some bloggers even ask for guest bloggers when they are away or on vacation. Be sure to raise your hand when this opportunity arises. As you become known as an expert, someone may ask for an interview, or you can suggest that a blogger interview you on a topic of interest. That is how I got featured in Guy Kawasaki's blog, which led to incredible business opportunities, traffic and links. Next, send an e-mail to a blogger about your new product or your book. Bloggers often are looking for things to write about, and they may be happy to review your book or product, assuming it's along the lines of things they write about. Remember that there is no guarantee they'll say something positive. You can also cross-promote with other bloggers. If you have a blog, you can "make friends" with other bloggers, by mentioning them in your blog posts or putting them on your blogroll. Then you can remind them to promote posts that you're particularly proud of or vote for your submissions on Digg or your social bookmarking site of choice. And you can reciprocate. The benefits of this kind of networking include more mentions on other blogs, more requests for interviews and more partnerships in future deals. Getting mentioned in a blog creates great exposure, and ultimately links and business for you. So jump into the blogosphere and jump-start your business.
Margie Zable Fisher, president of Zable Fisher Public Relations and author of the Do-It-Yourself Public Relations Kit, has helped hundreds of business owners through her Do-It-Yourself PR workshops and materials. You can get additional free public relations information and tips in Margie's PRactical P.R. by signing up at zfpr.com.
Best,
Pembelajar Dunia Maya
www.mulaibisnis.com
Jadi gimana dunk, deposito apa 
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